The Science Of Influence

Stormtrooper: Let me see your identification.
Obi-Wan: [with a small wave of his hand] You don't need to see his identification.
Stormtrooper: We don't need to see his identification.
Obi-Wan: These aren't the droids you're looking for.
Stormtrooper: These aren't the droids we're looking for.
Obi-Wan: He can go about his business.
Stormtrooper: You can go about your business.
Obi-Wan: Move along.
Stormtrooper: Move along... move along.

I just finished a book on influence that was fascinating! This is one of my favorite topics to read about in psychology. At first I became interested in the topic to be more persuasive, dreaming of Obi-Wan powers of influencing other people. Unfortunately just because I read books like these and understand these principles, does not mean that I can utilize them.

However...one key thing that I have gleaned from this book and others like it is how to not succumb to these weapons of influence as much when other's use them. I still have a long way to go, but my heightened awareness has been a good start.

Here is a summary of 50 scientifically proven ways to be persuasive.